At MPC, we follow a structured, phased approach to build your marketing strategy, ensuring every step aligns with your goals.

Discovery & Data Collection

We begin by getting to know your company and products, gathering crucial data on sales, clients, target buyers and budgets. Our team will engage key stakeholders to understand existing gaps.  Based on your business goals, we’ll develop strategic, realistic marketing goals.

We also take a look at your existing marketing campaigns. Access to tools like your CRM and social media platforms allows us to conduct a thorough data analysis.

Strategy Development

With these insights, we build a comprehensive marketing plan, including:

• Objectives & Deliverables
• Timelines & Resource Planning
• Reporting Mechanisms

Each marketing plan is unique. Not only do we consider your target audience, industries and geographies, but also leverage the unique strengths of your team.

For example, an EdTech client had several employees who were industry influencers. We leveraged their influence and public speaking skills to host live webinars. These webinars had higher than industry average attendance and engagement rates.  

Our recommended marketing tactics could include:

• Paid Media / Paid Search
• Webinars
• Email Marketing
• Content Marketing
• Case Studies
• Events
• SEO
• and more

We’ll collaborate closely during this phase, ensuring alignment with all stakeholders, from sales to general managers.

Execution

Once the strategy is set, our project manager ensures execution by coordinating resources, creating deliverables, and reporting on results. Your timely feedback and team connections are essential for quick campaign launches.

Ongoing Optimization

We monitor performance, providing rapid feedback and recommending adjustments as needed. Campaigns take time, and we consider this in our performance reviews, always aiming for short and long-term success.

Have more questions about our process? Leave us a comment below.

Ready to get started today? Schedule a free consultation.

 

About Mandy Power Consulting

Mandy Power Consulting is a marketing consulting firm working with B2B businesses to craft strategies that generate demand and build brand awareness. Our approach is focused on connection; we view ourselves as an extension of your team and strive to do what’s best for your business.We don’t just think of marketing solutions. We’re here to help your entire business by bringing new and creative ways to tackle the problem.